The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

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The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell


Story

  • The Power of Context: Location/Environment

    Context is not all about people though. The environment plays an enormous role in whether a product survives and flourishes as well. Once again humans have a strong subconscious response to the environment they find themselves in. For instance, when people are walking through areas that are derelict

  • The Power of Context: People

    You can have it all lined-up: great product, great marketing, the stickiness factor, and then have it in the wrong context. Context is so important. People are so much more subconsciously aware of the environment than they are given credit for. Epidemics spread in the right context: you have one sic

  • Stickiness Factor

    Having connections, information, and sales are great. But your product won’t last if it doesn’t have the Stickiness Factor. There are many aspects to the stickiness factor and creating a sticking product, one that people notice and then attend to is getting harder by the day. People have about 15 se

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