The Ministry of Common Sense

by Martin Lindstrom

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The Ministry of Common Sense

by Martin Lindstrom


Story

Ideas

  • Remote Revelations

    A few months later, during a flight to New York, the passenger seated next to me introduced himself. It turned out, purely by coincidence, that he was an engineer at the very same company responsible for that TV remote. “You’ve probably never heard of the company,” he said. “Want to bet?” I said. Po

  • A Complex Situation

    I was in Miami a couple of years ago for a conference, staying at a hotel. Wanting to check the day’s headlines, I reached for the TV remote. It was remarkably complex. It looked like it could launch a rocket ship, actually. Infinite tiny numbers. A multitude of buttons. Three separate numerical key

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