Hacking Growth

by Morgan Brown,Sean Ellis

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Hacking Growth

by Morgan Brown,Sean Ellis


Story

  • Four Stages of Growth Team Work

    There are four stages of growth teamwork. First, the newly built team uses its considerable knowledge and skills to: 1) analyze; 2) Ideate (create ideas)/ and experiments; 3) Prioritize, and finally 4) Test. Then the whole process loops back through to analyzing the results of the tests and

  • Stage 4: Testing

    Stage four is Testing. Cross-functional collaboration comes to the forefront in this stage of the growth team meetings. When testing ideas the outcome has to have a 99% statistical confidence level which means the control always wins. If the test doesn’t meet the confidence level or is inconclusive

  • Stage 3: Prioritize!

    After all the ideas are presented then it is time for stage 3: Prioritize. Each idea needs to be scored, by the author of the idea, with an ICE (Impact- how much will the idea improve the focus metric; Confidence- how strongly the author feels it will create (this should be based on evidence, not ju

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