The Mom Test

by Rob Fitzpatrick

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The Mom Test

by Rob Fitzpatrick


Story

Quotes

Ideas

  • Learn to keep your mouth shut

    When interviewing or talking with someone, the goal is not to promote your idea and convince others about how good it is. It is not about explaining your vision and how your product will impact and change their lives. Your purpose should be to discover their needs and problems. Learn what problems

  • User and not users

    Rob Fitzpatrick talks about how, before building a product that satisfies a majority, we need to focus on serving SOMEONE. Start with a persona in mind, limit your services and features to enhance the experience for just one. And from there, continue with others. It's impossible to satisfy all the u

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